Tuesday 21 September 2010

gorillaz feel good inc music video analysis



I have chosen to analyse the music video Feel good inc. by the Gorillaz and this is because I have gathered some ideas that we could use in our music video and some of the inspirations that I have got are:

the special effects - this is shown in the music video by all of the video being animated and this has given me an idea to use in our music video that we will be making (I have thought of using a green screen editing effect to make the person look like they are in an impossible place)
name of the song in the video (writing) - this is shown at the beginning of the music video and it says the name of the song and this has given me an idea to apply the name of the song that we will be producing a video for somewhere in the video e.g. in background, on a stage ect...
shots of the artists playing instruments - this is typical of a rock genre of music and it is shown through ought the music video and this has given me the idea to apply musical instruments into our music video.

This music video has a theory from the theorists and the theory's are:

Andrew Goodwin (disjunctive) - most of this music video is disjunctive and this is because the main structure of the video is all about the artists playing their instruments and it seems like they are at a concert performing to a crowd, I do not like this type of video in a music video as is has no storyline and therefore it does not go with the song.
Andrew Goodwin (illustrate) - there are some moments in this music video when there are moments where there is an illustrate in the video, but this is only when the lyrics windmill are sung.
Steve Archer - this music video cuts between artists performing and a bit of narrative
General theories - the genre of the music is reflected in the video and this is shown by the props, location and performance
Sven E Carlsson (Performance clip) - most of the music video is based around the artists performing and this means that this theory fits in with the video

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